Leveraging the power of talent to build your brand and achieve your goals.

Tracy Gray Company specializes in creating and nurturing successful partnerships between brands and celebrity talent​. 

Successful partnerships.

Gray’s deep understanding of the business, legal, psychological, and practical complexities of developing and bringing to life brand activations, combined with an extensive and genuine network of relationships developed over the course of her near 40-year tenure as the Director of Talent Relations for global sports giant Nike, has resulted in strong, enduring, and successful partnerships with some of Hollywood’s most recognized names.

Expertise tailored for your needs.

Advantage your company with Gray’s connections and relationships. Or, build your team’s capabilities and capacity—Gray will work closely with your internal team to develop an approach tailored specifically to your aspirations; leveraging her extensive experience in the entertainment industry and industry-leading history of successful brand and partnership negotiations to outline a clear path from lead identification to deal-closing, including relationship development, retention, and growth strategies… ensuring a smooth and transparent process throughout.